What Would Google Do?

By Jeff Jarvis

Jeff Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service.

We learn that customers are now in charge, people anywhere can find each other and join forces to support a company’s efforts or oppose them, life and business are more public, conversation has replaced marketing and openness is the key to success. Jarvis’ other laws include being a platform (help users create products, businesses, communities and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend and your best customer is your partner.

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